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MnSF to recruit at county and state fairs |
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The Minnesota Senior Federation rolled out a statewide membership campaign centering on outreach at four county fairs and the Minnesota State Fair. This "Each One Reach One" campaign hopes to encourage local recruitment. "This marks an historic moment for us," remarked MnSF executive vice-president for membership Gil Kiekenapp. "We have never before had this type of statewide focus on membership recruitment, and I, for one, am very encouraged." The recruitment message will focus on alleviating the high cost of prescription drugs for the under- and uninsured and promote MnSF prescription drug import, generic and Best Buy Drug programs. Promotional support will include a radio advertising campaign on Minnesota News Network and Air America and local print ads. To help at the booths, contact Dennis Gerhardstein, 651/783-5049 or toll-free, 877/645-0261 ext. 5049. MnSF fair booths: Anoka County, July 25-30; Benton County, Aug. 1-6; Douglas County, Aug. 17-20; Steele County, Aug. 15-20; and the Minnesota State Fair, Aug. 24-Sept. 4. |